How to Brief your Telemarketers

Let’s say you’ve decided to do some telemarketing. Yay you. Maybe you’ve decided to get an outsourced telemarketing company to do it for you, because you don’t have the time or resource to do it internally, or maybe you’ve brought in a team or retasked some of your existing staff. Either way, you need to brief them – at least, you do if you don’t want the whole thing to be a waste of time!