Intelligent Outbound

LiteTax came to LeadRetreiver as a growing business, with no time or in-house skill available for outreach lead generation but a desire to partner with someone who could deliver qualified leads to help their already exceptional growth.

LiteTax started on the K9 package and have since renewed twice, thanks to the number and quality of leads we’ve delivered.

Paul Smith, LeadRetriever

The Campaign.

The key drivers of this campaign were intelligent, outbound conversations, where we could provide help to the audience. Building the right messaging and targeting the right audience meant we could successfully position LiteTax as the right partner to help businesses with their accountancy and tax planning.

In addition to utilising our database and team of expert telemarketers, we also used the LinkedIn network of Paul Light, the company owner, to identify, connect with, and reach out to potential clients.

We also supported LiteTax throughout the sales process, following up with prospects after they had received a proposal, to ensure no sales opportunities were missed or left without nurturing.

The Results.

62% more leads delivered than target.

6 new, long-term clients from our first campaign.

33% conversion from lead to client in our second campaign.