“The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers” – that’s what the dictionary says.
It seems like a pretty simple question, doesn’t it? And it also seems like a pretty straightforward answer – it’s marketing through the phone, right?
A lead is a company (or individual at that company) who has some interest in, or need for, what you offer. So, of course, generating leads is a vital part of getting new customers – new customers start as leads, after all.
One of the biggest questions a lot of people have when it comes to B2B Telemarketing is whether or not it actually works. The simple answer is yes. But, like most things, it’s not quite as simple as that. Most people can’t just pick up the phone and start ringing round and suddenly drum up a load of business (fair play to you if you can).
Of course we don’t think Telemarketing sucks – we wouldn’t do it if that’s what we really believed. But there are plenty of people who do think that way, so let’s get stuck in to some of the objections to having a telemarketing team in your business – and why they’re not the case any more.
The advent of Covid-19 and lockdown has hit plenty of industries extremely hard – particularly those in travel and hospitality, of course.
You’ll find a few posts along these lines, but often we find that the questions they ask are around things like “will people notice that I have outsourced telemarketers,” “who writes the scripts,” or “how will I ensure that KPIs are being met”. And while those are important questions, they shouldn’t be the first ones you ask yourself.
