What’s the point of telemarketing when everything’s digital?

Now that everyone’s online, everything’s digital, and most of us text or email rather than call even our friends, why bother with telemarketing? If you’ve had the same question, or figure that telemarketing is too “old school” to bother with when digital marketing is right there, well, we’ve got a few reasons you might reconsider.

Advantages and Disadvantages of B2B Telemarketing

If you’re considering using telemarketing to generate leads for your business, you might be wondering whether or not it’s worth it, or whether the disadvantages are too great.

You may think we’ll be pretty biased here – we’re a telemarketing agency, after all. But, because we do this day in and day out, we know that it’s not the right fit for every business – and we want you to know whether that’s the case for you. There’s no benefit to you or us if we try and convince you of something that won’t work – so let’s look at the advantages and disadvantages with an unbiased eye…

What do you need to know before you start telemarketing?

If you’re planning to start telemarketing to help generate leads for your business, there are a few things you’ll need to know before you start your project. You need to know these whether you’re working with a telemarketing agency, or you’re planning to run your campaigns in-house.

You can use this information to brief your telemarketers, to help them generate the best results for your business.

The Resurgence of Telemarketing

Did you know that some reports suggest there was a 50% increase in the number of businesses using telemarketing for lead generation during lockdown?

Let’s face it, with virtual meetings, webinars, and online demos taking the place of face-to-face interactions, it’s hardly surprising that more online methods of generating leads and setting up appointments became more popular. But why telemarketing specifically? Why not more salespeople or more digital marketing (not to say those didn’t see a bit of a surge, too)?

Planning for Post-Covid Sales

Now that the vaccine is rolling out and we have a roadmap out of lockdown, it’s definitely time to be thinking about your post-covid sales activities.

Many of your potential customers are starting to think about how to move forward, and a lot of the “wait and see” of the past few months is starting to slip away as we’re all getting ready to leap back into the fray. So, how can you set yourself up?